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What is SCAMPER?

SCAMPER is a creative thinking and problem-solving technique that guides groups to evaluate an idea by exploring similar or related ideas. SCAMPER stands for:

  • Substitute: looking at what can be switched out in the current idea
  • Combine: asking how steps in the process or disparate elements could merge
  • Adapt: how do tweak the idea to get a better result or work in a new context
  • Modify: asking what could be possible with major changes
  • Put to another use: asking what other problems, markets, or uses the idea might have
  • Eliminate: considering what happens when you remove parts of the process
  • Reverse: looking at what happens when you run a scenario backwards
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