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What is SWOT Analysis?

A SWOT Analysis is an analysis of a group's Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis may be conducted as part of an Environmental Scan in preparation for strategic planning. Strengths and weaknesses are usually internal, while opportunities and threats concern factors outside of your organization. The SWOT analysis includes steps for brainstorming, grouping, and prioritizing ideas in each category.

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