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Description of the Template and Guide

This meeting agenda template is part of a strategic planning process designed specifically for use with remote participants. This process walks remote teams through creation of the core elements of a strategic plan: vision, mission, values, goals and strategies, resulting in what we call The Essential Strategic Plan.

An mission statement reinforces your organization’s identity; it communicates your core business, helping people inside and out understand what you do, for who, how. Your team can draft a mission statement in about an hour, using this simple meeting process.

During this meeting, you'll lead the group through an exploration of what makes up a good mission statement. Then, you'll brainstorm the concepts to include in your mission statement and write a draft that can be used in creation of the final mission statement for your strategic plan.

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35-page Facilitator's Guide with tips, step-by-step instructions, & resources

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Anna O'Byrne

Conversion Copy Co.

Anna O’Byrne is the founder and Chief Conversion Copywriter at Conversion Copy Co. Which means... she helps clients grow by: understanding ideal customers and what makes them tick; assessing the competition and what it will take to make offers more attractive; creating website and sales funnel copy that attracts and converts more leads.